Is Big Brother watching you, or is it really Little Brother?

I read a very interesting article by the Swedish writer Sigge Eklund in the last edition of the magazine Diego. He found out that people had starting to write about his whereabouts in different blogs and realized that the little brothers (the people) had taken over the role of the big brother (the government) when it comes to invading on the personal integrity.

Some may say this is scary, but as long as you aren’t a public person this shouldn’t be a problem. However, used the right way, it could be used as a branding tool.
Can you think of strategies for using this as a branding tool? Please post your suggestions as comments to this post.

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