Andy Wibbels just released his new book on blogging for small businesses.
Andy points out a few really good reasons for having a company blog and I think these can be applied for personal branding purposes as well. If you want to be known as an expert in your field, ask your boss if it wouldn’t be a good idea for you to communicate to the customers or suppliers through a blog.
It could even be used for attracting competence to the company. If I was to start at a company, I would love to be able to tell the level of expertise the company staff possesses before I start there. In a world where it is harder and harder to find and attract good personnel, the companies should really consider letting the employees brand themselves, and by doing so, increasing the company’s attractiveness among jobseekers.
Here you will find the book Blogwild!: A Guide for Small Business Blogging