The Rynge Blog: Is Your Appearance Too Self-Centered?

Friday, May 13, 2005

Is Your Appearance Too Self-Centered?

On PRWeb you can read about a new tool to check if you website is too self-centered. What the tool really does is checking for words about you (me, I, we, [name], etc.) and words about the customer (you, your etc.).

Once again, a tool with little practical use. Rewriting the site to be about the customer can surely improve the appearance of the site in the eye of the customer, but what would really make a difference is considering if the offering is really what the customer wants.
No news there, all companies are reconsidering their offerings on a regular basis, but what about YOUR offering?

What is it that makes you unique in the area where you are focusing your personal brand?
When did you reconsider your offering the last time?

For me, my main focus right now is building my offerings, looking at what I want to be in say ten years from now. You probably thinking that this is a self-centered way to start off with (looking at what I want), but this is the first step in my strategy. Setting personal long term goals.

When the goals are outlined, then it is time to finding the means to reach the goals. Let's say that one of the goals is "Establishing a good reputation as an entrepreneur". One step on the way could be establishing good relationships with venture capitalists. Off course there are many more ways, but let's focus on this one for a moment.
Now we have the target group: Venture Capitalists; and even a goal when dealing with the targeted group: establishing good relationships.

At this point it is the time to start working on the offering. What is it that you can offer the target group? The possibility to invest in your ventures, contacts to other successful entrepreneurs in your network, marketing estimations in your field of expertise, etc., etc.

Doing this with every goal will give you the first draft of your Personal Brand Strategy.

I am going to create my own brand strategy starting with working on the goals this week. In this blogg I will report the progress, thought and give examples from the strategy. Comments on the plan or my way of working with personal branding are appreciated.