The Rynge Blog

Reflections and thoughts on Personal Branding from an Entrepreneurial point of view.

Thursday, April 13, 2006

Marketing research tool

I just found out how amazing the Google answer service is, it took me less than an hour to find out the market size of two applications, nicely segmented by country and all. This work would normally have taken about a week in reseach, calls and writing.

For you who does not use google answer today, here is an short explanation of the service:
"It is an extension to the conventional search - rather than doing the search themselves, users pay someone else to do the search. Customers ask questions, offer a price for an answer, and researchers answer them. Researchers are not Google employees. They are limited in number (according to Google, there are only 500 Researchers) and are screened through an application process that tests their research and communications abilities.

Once a question is answered, it remains available for anyone to browse and comment on for free."

I found that someone else already had questioned about the markets I was interested in, but even if they had not, $50 or so is not very much money.

posted by Ola at 15:16 0 comments links to this post

Wednesday, April 05, 2006

New book on using blog for personal branding and business branding.

Andy Wibbels just released his new book on blogging for small businesses.

Andy points out a few really good reasons for having a company blog and I think these can be applied for personal branding purposes as well. If you want to be known as an expert in your field, ask your boss if it wouldn't be a good idea for you to communicate to the customers or suppliers through a blog.

It could even be used for attracting competence to the company. If I was to start at a company, I would love to be able to tell the level of expertise the company staff possesses before I start there. In a world where it is harder and harder to find and attract good personnel, the companies should really consider letting the employees brand themselves, and by doing so, increasing the company's attractiveness among jobseekers.

Here is an excerpt of the book Blogwild! A Guide for Small Business Blogging

posted by Ola at 14:51 1 comments links to this post

Sunday, April 02, 2006

Other blogs about personal branding

Other swedish blogs about: (for indexing purpose)



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Other blogs in Gothenburg

posted by Ola at 15:42 0 comments links to this post