Tuesday, June 26, 2007
Are you defined by your network?
When talking about personal branding, there are a some experts that says that you can be defined/described just by looking at the network you have. The studies in the field are mostly conducted on off-line social networks, but of course this applies also for on-line communities (or even more) such as Facebook, Xing, MySpace etc.The Swedish business newspaper E24.se has an article today about a recent study at Berkley in California, which shows that more universities students prefers Facebook in front of MySpace, which is more populated by persons starting to work right after high-school.
Even BBC covered this story in this article.
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Ola
at
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