Social Media

Marketing and customer care through social media

Today, there is a lot of discussion about social media, but very few talk about how to practically apply them in the business environment. We work with business and market development with a focus to develop your business, which make us focus on the importance of optimizing the business value of social media.

Strategy & target groups

In order to create business value is the first step to arrive at what you want to achieve and why. The goal can be better customer service, get more input into product development, get more media exposure, increase sales, etc. These objectives are directly linked to different audiences using social media in different ways and in different forums. The ground work by finding the target group is the key to success.

Listening & understanding

Are you not sure what you want to achieve with your investments in social media but feel that there may be something for you anyway, start by listening to the customer. We help you to put up a business intelligence system which monitors the social and traditional media online (blogs, blog comments, forums, newspapers, twitter, etc.). In this way you can get an idea of what is said in your industry and what customers say about you and your competitors. Maybe you get some tips and inspiration for how you can offer better products and service.

Market yourself through new channels

Regular advertising is becoming less effective, especially online. The customer wants to be recommended or discuss a product instead of being exposed to marketing material. The first step is to absorb what is being said and find the customers who can spread your message. As a complement to traditional marketing, social media can offer alternative solutions. We help you find the right ways to reach out to the customer.

Meet the customer

One of the most effective ways to use social media is to improve and even more effective customer service. Speak directly with the customer when posting a message and create their own support forums where customers can help one another with answers to questions about you and your products.

Workshops & Training

As part of our offer, we can come out to your place of work and run workshops to identify how your company can utilize social media and market development in general. Training on how social media is used and how best to communicate online is often useful to provide an accurate and homogeneous appearance.

Contact us today to learn more about how you can use social media in the best way!

info@rynge.com | +46 (31) 7999 000