When talking to friends or introducing myself as working with Personal Branding, many responds that they do not want to appear as someone they don’t are. I totally understand that and would never suggest someone to pose as someone they are not. However, this arises another interesting question:
Who are you, really?
As Steve Chandler once said in his 100 ways to motivate yourself: “I am sorry if this offends you, but you do not have any personality”, referring to that the personality you “have” is created by many different factors such as environment, peoples opinions, etc. and that you can change it if you want. Just as you can change career, you can change who you are, and so, there is nothing wrong in working with altering your personal brand into something new and something that you want to be. Actually, imagining that you are something else, often is a great way of getting there. Ask any psychologist working with athletes how they picture their self in a position where they want to be in the future.